Publicity & Promotions
Generating awareness, either for a product, a service or an issue is a key service.
This can involve strategy and plan development for a one-off launch or event, to an ongoing program of activities to build or raise a profile.
A tailored package usually involves the production of news releases, possibly launch events and ongoing promotions.
With extensive knowledge of the gardening media in Australia , a special package is offered for nurseries launching new plants or plant ranges. See GREENmarketing
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Issues Management
It might be the introduction of a new service, the closure of a factory, or preparing for a crisis that may never occur – all these need management.
A wide range of considerations can take place – who are the people affected? What message do you want to give them? What is your position on issues relating to your business?
Issues management is about media and managing perceptions, but also about much wider communications strategies.
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Writing
Distilling information into the style to suit target audiences is the basis of any successful communication.
Whether it is a news release, media backgrounder, speech or corporate newsletter, getting the key points across is vital.
From research to interviews, from drafting to editing – these are all part of the process done in close collaboration with the client.
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Media training Preparing for a crisis situation, telling your story or promoting your product – knowing how to deal with the media is critical.
You only get one chance and you want to get it right when it comes to any media interview!
Media training courses are tailored to specific needs. They are hands-on and focus on maximizing any media opportunity.
Clients have included NSW Department of School Education, Southcorp Wines, Australian Electoral Commission and Rentokil Pest Control.
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Employee Communications
Keeping your people informed is a vital ingredient in any organisation's successful conduct.
Employee communications can include:
• Employee newletters
• Intranet content
• Special announcements
• Special events
• Managing change
• Auditing attitudes
An independent viewpoint on what's important to them can provide a fresh approach to communicating with your employees.
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