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Publicity & promotions Industry communications Employee communications Writing & editing Issue management Media training
Publicity & promotions Generating awareness, either for a product, a service or an issue doesn’t just happen.
It requires strategic thinking, planning and a program of accountable activities for a one-off launch or event, or to build a profile over a period of time.
Let’s not also forget good fresh ideas in the publicity or promotions mix – the challenge is always enjoyed!
Industry communications Business to business communications are vital to the successful operation of any business or organization.
Whether it is using media specific to an industry or other communications tools, your communications will not only help create the profile, but will directly influence the business achieved.
Over time, effective communications will enhance your position in the marketplace, help to produce better results and directly affect your bottomline.
Employee communications Like industry communications, keeping the people that work for you or who are members of your organization informed is the vital ingredient.
Employee communications can include newsletters (both electronic and printed), intranet content, special announcements, managing change and auditing a influencing attitudes.
An independent viewpoint on what's important to them can provide a fresh approach to communicating with your employees.
Issues management It might be the introduction of a new service, the closure of a factory, or preparing for a crisis that may never occur – all these need management.
A wide range of considerations can take place – who are the people affected? What message do you want to give them? What is your position on issues relating to your business?
Issues management is about media and managing perceptions, but also about much wider communications strategies.
Writing Distilling information into the style to suit target audiences is the basis of any successful communication.
Whether it is a news release, media backgrounder, speech or corporate newsletter, getting the key points across clearly and memorably is vital.
From research to interviews, from drafting to editing – these are all part of the process done in close collaboration with the client.
Media training Preparing for a crisis situation, telling your story or promoting your product – knowing how to deal with the media is critical.
You only get one chance and you want to get it right when it comes to any media interview!
Media training courses are tailored to specific needs. They are hands-on and focus on maximizing any media opportunity. Clients have included NSW Department of School Education, Southcorp Wines, Australian Electoral Commission and Rentokil Pest Control.